當(dāng)談到如何開發(fā)潛在客戶時,采用簡潔有效的溝通比什么都重要。
說明:
1. 這些比我們通常發(fā)送的電子郵件更廣泛的應(yīng)用于不同類型和類別的公司。
2. 你當(dāng)然可以比下面的案例寫的更精彩,但請注意某些細節(jié)。
以下4封電子郵件模版,幫助你與潛在客戶建立聯(lián)系,保持跟進:
Hi [Prospect],
We’re a Y company that specializes in XX to help you...
我們是一家Y公司,專業(yè)生產(chǎn)XX產(chǎn)品(選擇您的主要業(yè)務(wù)以及成功經(jīng)驗),可以幫助您的公司解決XX問題。
I’m wondering if you might be open to an initial conversation to gauge a fit? We’ve worked with companies like XX and XX to gain XX% goals.
我想知道你您是否愿意跟我有一次溝通交流?我們與XX的公司合作(插入兩到三個客戶) ,主要是XX產(chǎn)品。
If you have a minute or two to learn more about us, you can visit us here at XX. If I don’t hear from you, I will reach out to you via phone later in the week.
如果您有時間可以點擊XX網(wǎng)址來了解更多信息。如果我沒有收到您的回復(fù),我會在本周再通過電話與您聯(lián)系。
Thank you,
[Your Name]
Hi [Prospect],
Quickly following up on my email from yesterday. I tried to call you, but was unable to connect. Hoping to set up a call to introduce my company, XX. Do you have 10 minutes anytime early next week that would work?
這是接著昨天那封郵件寫的。我試著打電話給您,但無人接聽。我真誠地希望能有機會跟您在電話里介紹下我們的公司(放入公司名稱)。您下周能抽10分鐘跟我通個電話嗎?
I thought you might find some interest in our work with XX comapany. We helped them to achieve goals resulting in XX% increasing achievements. You can read the whole story here: XXX。
我認為你可能會對我們與客戶的合作感興趣。我們已經(jīng)成功幫助他們?nèi)〉玫暮芎玫臉I(yè)績目標(biāo)。(理想情況下此處可以列出一些數(shù)據(jù),但其實任何有積極意義的結(jié)果都能起作用)您可以看下這些案例。(可以提供案例附件,如果涉及保密信息,也可不提供)
As a reminder, we’re a Y company, exper / specializing in the XX category. We’ve worked with XX company, and many others to achieve goal.
請容我再提醒您:我們只專業(yè)與XX產(chǎn)品的Y公司,我們已經(jīng)跟很多大客戶合作,并且?guī)椭芏嗳送瓿闪藰I(yè)績目標(biāo)。
Best,
[Your Name]
Hi [Prospect],
Hope you had a good weekend (been well, etc.*).
希望您度過一個愉快的周末。
Not sure if you’ve been really slammed or you’ve decided to hold off for now, but I wanted to see if you might have any feedback on our proposal?
雖然不太確定您是拒絕了我們還是懸而未決,但我還是想知道您對我們的產(chǎn)品和提案是否有意見或建議?
Certainly no rush on our end -- I don’t want to become a pest if you’d prefer I hold off on contact.
當(dāng)然我并不急于求成,如果您是暫時沒有需求也請告訴我,因為我不想成為被您討厭的人。
I also thought you might have some interest in a recent post on XX category. You can read it here: link.
我還覺得您可能對我們近期關(guān)于XX的產(chǎn)品感興趣。(一份為客戶特別定制的產(chǎn)品類目文件,如果沒有,也可以使用一些第三方文章佐證),您可以在此閱讀:(附件)。
Look forward to hearing from you.
期待您的回信。
Thanks,
[Your Name]
Hi [Prospect],
I've tried to reach out a few times now without a reply. Usually when this happens, it means my offer is not a priority right now. Is it safe for me to assume that's the case here?
我試圖聯(lián)系您好幾次但都沒有回復(fù)。通常情況下,這意味著我的報價(或產(chǎn)品)目前不在您的優(yōu)先考慮范圍內(nèi)。不知道我這樣的猜想是否正確?
If it is, I won't bother you any more. If you'd rather I follow up in a month or two when you have more bandwidth, I'm happy to do that as well.
如果是的話,那我不再打擾您。如果您在一至兩個月內(nèi)有更多的需求,那么我很高興再給您發(fā)送產(chǎn)品類目及報價。
Thanks for your time.
感謝您撥冗閱讀。
Regards,
[Your Name]
調(diào)查表明,這些郵件幫助很多人與超級忙碌的買家聯(lián)系。希望它們也能給你的業(yè)務(wù)帶來幫助。嘗試使用這樣的跟進郵件,看看它們是否能帶來不一樣的效果。


