做外貿(mào)業(yè)務(wù)，每個(gè)對(duì)產(chǎn)品不了解的客戶，很多人一上來(lái)都會(huì)習(xí)慣性地問(wèn)我們價(jià)格。一些新手業(yè)務(wù)會(huì)比較直接，一下子就把價(jià)格報(bào)出去了，很容易因?yàn)閳?bào)錯(cuò)價(jià)格導(dǎo)致客戶杳無(wú)音訊。
其實(shí)這個(gè)時(shí)候，我們最應(yīng)該做的是嘗試跟客戶多聊一聊，這樣有助于你對(duì)客戶有更深入的了解，對(duì)客戶了解得越多，你報(bào)價(jià)的把握也就更高，不會(huì)那么容易將價(jià)格報(bào)高把客戶嚇跑。
有些客戶你從來(lái)沒(méi)接觸過(guò)的，比如他不是從線上來(lái)，也不是發(fā)郵件來(lái)的。就是一些貿(mào)易商突然推薦給你的，一來(lái)就問(wèn)你要產(chǎn)品報(bào)價(jià)表的，也存在。像昨天一個(gè)客戶忽然在微信留言說(shuō)要過(guò)來(lái)看工廠，在不知道他要找什么產(chǎn)品的情況下，我是先問(wèn)了幾個(gè)問(wèn)題，之后才發(fā)畫冊(cè)。逐漸摸清楚了他要的系列，也實(shí)話實(shí)說(shuō)廠里到底有沒(méi)有，最后再根據(jù)她想要的范圍做了部分報(bào)價(jià)參考。
她就屬于那種來(lái)到國(guó)內(nèi)需要采購(gòu)的東西很雜，頭腦里很混亂一下子都無(wú)法想起自己要具體買的東西，干脆就問(wèn)你要價(jià)格清單，所以需要你通過(guò)提問(wèn)幫她理清思路。
下面是一些比較常規(guī)的問(wèn)法，大家可以參考并加工使用：
Dear xxx, Glad to hear that you are interested in our products. we would be happy to provide pricing details. Could you please share with us the specific products with item numbers you are interested in and the quantity you are considering?
xxx， 非常開(kāi)心你對(duì)我們的產(chǎn)品感興趣， 我們很樂(lè)意給您提供產(chǎn)品的價(jià)格詳情。您能否告訴我您具體對(duì)哪些產(chǎn)品（包括型號(hào)）感興趣，以及您考慮的購(gòu)買數(shù)量是多少？
Absolutely, if we do the plan to purchase something. Pricing is always as an important consideration. Before we give you a quote, could you tell me a bit more about your intended use for the products and your expected delivery timeline please?
確實(shí)，如果我們有采購(gòu)的計(jì)劃，價(jià)格總是需要考慮的重要因素。在我們給您報(bào)價(jià)之前，能否請(qǐng)您告訴我您是打算如何使用這些產(chǎn)品，以及您期望的交貨時(shí)間。
Hi xxx, nice to hear from you, we totally understand that you are eager to know the price when you are going to invest this kind project. At the same time, this kind products' price depends on different designs.Could you please share us the size of it or designs details first. thank you.
您好，非常開(kāi)心能收到你的回復(fù)，我們完全明白你在投資這種項(xiàng)目渴望知道價(jià)格。同時(shí)，這種產(chǎn)品的價(jià)格是取決于不同的設(shè)計(jì)，首先能否給我們分享您這個(gè)項(xiàng)目的尺寸和設(shè)計(jì)呢？謝謝！
Sure, pricing is a key factor in any purchase decision. Would you mind sharing with me your budget range for this purchase, or the quantity of your purchase order? so we can better tailor my offer to your needs?
當(dāng)然，價(jià)格是任何購(gòu)買決策中的關(guān)鍵因素。您能否分享一下您這次購(gòu)買的預(yù)算范圍或者是您這次訂單的采購(gòu)數(shù)量？這樣我們能更好地根據(jù)您的需求來(lái)調(diào)整報(bào)價(jià)？
Dear brother, thanks for your inquiry. we know that price is important for investing this kind project. and now you may not sure the certain area of it. could you please share us your budget range first? then we can choose some similar items accordingly and give you exact price. thank you.
好兄弟，感謝您的詢價(jià)。我們知道價(jià)格對(duì)于投資這些項(xiàng)目是一個(gè)非常重要的因素， 現(xiàn)在你無(wú)法確定準(zhǔn)確的場(chǎng)地，你能否先跟我們分享一下您的預(yù)算范圍？這樣我們就可以根據(jù)它給您選擇類似的款式而做準(zhǔn)確的報(bào)價(jià)，謝謝！
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