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外貿(mào)銷冠說:“我賣的不僅是產(chǎn)品,更是情緒價值!”

外貿(mào)銷冠說:“我賣的不僅是產(chǎn)品,更是情緒價值!” 外貿(mào)充電站
2025-06-23
356
導(dǎo)讀:做外貿(mào),不僅是在賣“產(chǎn)品”,更是在賣“情緒價值”,你贊同嗎?讓客戶對你產(chǎn)生“回一下郵件也不虧”的感覺,才能增強(qiáng)客戶粘性,提高成交概率。今天分享一些在常見的外貿(mào)場景下,利用語言話術(shù)的藝術(shù),給客戶提供足夠的情緒價值。
做外貿(mào),不僅是在賣“產(chǎn)品”,更是在賣“情緒價值”,你贊同嗎?讓客戶對你產(chǎn)生“回一下郵件也不虧”的感覺,才能增強(qiáng)客戶粘性,提高成交概率。
今天分享一些在常見的外貿(mào)場景下,利用語言話術(shù)的藝術(shù),給客戶提供足夠的情緒價值。

一:當(dāng)客戶問產(chǎn)品質(zhì)量如何?

外貿(mào)小白:

 
The Quality of our product is absolutely the best in the market.
 
產(chǎn)品質(zhì)量是市場上最好的。

外貿(mào)銷冠:

 
1.The Quality of the products is what you ending up seeing with your own eyes, before we cooperate, no matter how much l praise our Quality, that's something that hasn't happened yet.
 
產(chǎn)品的質(zhì)量最終還是要靠您親眼所見。在我們合作之前,無論我們?nèi)绾慰滟澁a(chǎn)品的質(zhì)量,那都只是尚未證實的說辭。
2.Next you can use it to see, what you see and use in person is true.
接下來您可以用一段時間看看,您親眼所見和親身體驗才是真的。

二:當(dāng)客戶說價格太貴

外貿(mào)小白:

This is last price.
 
我的報價已經(jīng)是最低的了。

外貿(mào)銷冠:

3.Could you please advise your budget?So we can see if there is any other solutions for you.
 
能否告知你的預(yù)算,我看看還有沒有其他方案。
4.You can always find the lower price but quality is definitely different.
 
你永遠(yuǎn)可以找到更低的價格,但質(zhì)量肯定不一樣。
5.Besides price, what other reasons do you have for not moving forward with this currently?
我完全了解你的意思,但除卻價格,還有其他因素影響到這個訂單的進(jìn)展嗎?
6.Different prices represent different qualities. Expensive goods may not suit you, but cheap ones may not be good enough. What suits you best is what matters.
 
不同的價格代表不同的品質(zhì)。貴的可能不適合你,便宜的也不一定好,適合你的才是重要的。

三:當(dāng)無法給客戶再降價時

外貿(mào)小白:

I'm sorry, but the price can't be lower.
 
抱歉,價格不能再低了。

外貿(mào)銷冠:

7.As you know the market is so competitive, we won't give you higher price. We look forward to long-term cooperation.
 
如您所知,現(xiàn)在市場競爭這么激烈,我們不會報給您高于市場價的價格,因為我們希望能夠長期合作。
8.Value-for-money means considering service,details, expertise results, and after-sales support rather than simply saying “the price is low”.
 
物有所值,是從服務(wù)、細(xì)節(jié)、專業(yè)、結(jié)果、售后支持等方面考慮,而不是簡單的說“價格低”。
9.The market is competitive, l believe no any supplier sells same Quality product the price is cheaper than others.
 
市場競爭這么激烈,我相信同等質(zhì)量的產(chǎn)品沒有供應(yīng)商報價比我們低。

四:當(dāng)客戶說再考慮一下

外貿(mào)小白:

No problem, you can take some time to consider it. I'm waiting for your message.
 
沒問題,你可以考慮下,等您的消息。

外貿(mào)銷冠:

10.I totally understand your concerns. When it comes to selecting products, it's important to be caution and deliberate as you are.
 
我完全能夠理解您的顧慮,我認(rèn)為選擇產(chǎn)品應(yīng)該和您一樣謹(jǐn)慎。
11.That's the kind of thing I would do too. We've just helped a client with a similar need, happy to share the experience.
 
如果是我,我也會這么做。我們剛好服務(wù)了一個需求類似的客戶,我可以分享一下經(jīng)驗供您參考。
補(bǔ)充知識:

五:當(dāng)客戶遲遲不下單

外貿(mào)小白:

Excuse me, are you still planning to purchase wigs?
 
打擾一下,請問您還要采購假發(fā)嗎?

外貿(mào)銷冠:

12.I haven't heard back from you since last follow-up. I have to assume there might be some issues on our business relationship. Please let me know if l can be of any help.
 
上次跟進(jìn)后便沒有收到你的回復(fù),我猜想我們合作上可能出現(xiàn)什么問題了。請告知我這邊需要做些什么。
13.Don't you want the product you asked before? Our company has a discount for new customers who place an order for the first time.
 
您之前詢問過的產(chǎn)品不需要了嗎? 我們公司針對初//次下訂單的新客戶有折//扣//優(yōu)//惠。

14.Let me know if there’s anything unclear or if you'd like any adjustments. Take your time, just here whenever you need me!

六:當(dāng)客戶說已經(jīng)有供應(yīng)商了

外貿(mào)小白:

Sorry to bother you.
 
抱歉,打擾您了。

外貿(mào)銷冠:

15.I know your current have a good supplier for xxx. We are also good in china, you can regard us as a plan-Bsuppliers, and now ... ,if you have problem with your current suppliers, you can try to consider us.
 
我知道您目前有一個不錯的供應(yīng)商。我們在中國也非常不錯,您可以把我們作為備選,目前…如果您的現(xiàn)有供應(yīng)商出現(xiàn)問題,您可以考慮我們。
16.Many companies now have many alternative suppliers toimprove their company's ability to resist risks.
 
現(xiàn)在很多公司都有備選供應(yīng)商,來加強(qiáng)公司應(yīng)對危機(jī)的能力。

七:當(dāng)老客戶許久沒再下單

外貿(mào)小白:

Sorry to bother you. May I ask if you have any need to purchase wigs recently?
 
抱歉,打擾您了。想問下你最近是否有采購假發(fā)的需求?

外貿(mào)銷冠:

17.It’s been a pleasure working with you over the past year, and I hope everything is going well on your end. How’s the market recently? If there’s anything new or any challenges, I’d be happy to assist!
 
過去一年與您合作非常愉快,希望您那邊一切順利。最近市場情況如何?如果有任何新動態(tài)或遇到什么挑戰(zhàn),我很樂意幫忙!

18.Hi [Name], I know the market has been quite dynamic lately. I hope everything is going well on your end. We truly value our long-term partnership, so please don't hesitate to reach out if any new needs arise or if there's anything we can adjust to better support you. Let's keep in touch!
 
你好,[名字],我知道最近市場變化很快。希望您那邊一切順利。我們非常重視我們長期的合作關(guān)系,所以如果您有任何新的需求,或者我們需要調(diào)整些什么以更好地支持您,請隨時聯(lián)系我們。我們保持聯(lián)系!

八:當(dāng)客戶下單后

外貿(mào)小白:

不及時進(jìn)行服務(wù)性跟進(jìn)。

外貿(mào)銷冠:

19.I will focus on your order and production status, and I will let you know if there is any progress.
 
我會注意您的訂單和生產(chǎn)情況,有進(jìn)展我會通知您。
20.Trust is precious. You choose to trust me, and I will not disappoint you.
 
信任是寶貴的,你選擇信賴我,我不會讓你失望的。
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