春節(jié)是中國最重要的傳統(tǒng)節(jié)日，企業(yè)和工廠會在春節(jié)期間放假，這會直接影響生產(chǎn)周期和供應鏈。作為外貿(mào)銷售人員，在節(jié)前需要做好充分的準備工作以確保訂單的順利完成、客戶關(guān)系的維護和市場機會的把握。
以下是春節(jié)放假前你需要執(zhí)行的工作內(nèi)容和計劃：
- 市場趨勢分析：了解當前的市場狀況和產(chǎn)品趨勢，分析節(jié)前市場需求。
- 客戶溝通：與客戶溝通了解他們春節(jié)期間的具體需求和計劃，確認預期的訂單量和交貨日期。
- 訂單管理：檢查現(xiàn)有訂單的狀態(tài)，確保春節(jié)前可以交付，安排優(yōu)先級，避免生產(chǎn)和物流的延遲。
2：訂單處理與生產(chǎn)協(xié)調(diào)
- 確認訂單：對于新進訂單，確認細節(jié)和交付日期，將客戶要求明確傳達給生產(chǎn)部門。
- 生產(chǎn)排程：與生產(chǎn)部和供應鏈管理協(xié)調(diào)，確保所有訂單能在春節(jié)前完成生產(chǎn)。
- 備貨計劃：針對可能出現(xiàn)的緊急需求開始策劃備貨，包括熱銷產(chǎn)品及配件。
- 物流安排：確認最后發(fā)貨日期和運輸計劃，與物流公司協(xié)商節(jié)前的運輸事宜，確保貨物能準時發(fā)出。
- 客戶支持：提醒客戶春節(jié)期間的工作安排，解答他們的疑問，提供解決方案。
- 應急計劃制定：制定春節(jié)期間可能出現(xiàn)問題的應急處理計劃，如延期、質(zhì)量問題反饋等。
- 內(nèi)部溝通：與內(nèi)部團隊協(xié)商春節(jié)期間的工作安排，包括銷售、客服、物流、財務等各部門。
- 文檔準備：確保所有相關(guān)的出口文件，如發(fā)票、裝箱單、產(chǎn)地證明等都已經(jīng)準備好，避免在春節(jié)期間因為文件不全出現(xiàn)延誤。
- 財務結(jié)算：處理所有應收賬款，確保節(jié)前結(jié)算，減少資金風險。
在春節(jié)放假前，外貿(mào)人要做好的工作都是為了給春節(jié)前后的客戶跟進和訂單開發(fā)做充足的預熱和準備，保持商務溝通的連貫性和專業(yè)性。
提前及時給客戶發(fā)送郵件告知春節(jié)放假事宜，方便彼此的工作溝通和銜接，同時也能利用假期的節(jié)點進行催單。
以下英文郵件模板供參考：
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We would like to take this opportunity to thank you for your kind support all this while.
Please kindly be advised that our company will be closed from XXX to XXX, in observance of the Chinese traditional festival, Spring Festival.
Any orders will be accepted but will not be processed until XXX, the first business day after the Spring Festival. Sorry for any inconvenience caused.
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Please note we will begin our holiday for Chinese New Year from XXX to XXX. We suggest you place orders in advance, and we could arrange pre-production process accordingly.
Kindly contact our sales rep for any issues in this period. Sorry for the inconvenience of you!
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We are pleased to inform you that our Chinese New Year holiday start from XXX to XXX. All the orders placed after XXX will be processed after we come back from holiday.
Hence our office and warehouse are closed during the above period.
Should you need any orders in the near future and/or need any assistance.
Please feel free to contact us before our long holiday so that we can make work for you in advance.
Happy New Year to you and your family!
“
Thank you for being our customer. We are very grateful for your continued patronage and always treasure loyal customers like you.
As you know the goods are ready for shipment, and we are worried about the freight rates going up towards CNY Holiday, please expedite the payment so we can proceed.
“
According to the coming Chinese New Year,
I would like kindly to remind you that, the package would be delayed during this time. Owning to the New Year's holiday, the number of shipping package is greatly increasing, while the post office and customs will have holiday off during this time, which directly affect the handling time.
We appreciate your understanding and patience. You are also welcome to contact us about more solutions.
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Subject: Secure Your Order Before the Spring Festival Rush - Act Now!
I hope this message finds you well. With the Spring Festival on the horizon, I wanted to reach out and ensure that your inventory is well prepared for the upcoming seasonal demand.
Our production schedule is filling up rapidly as we approach the holiday season, and we anticipate a significant increase in order volume in the coming weeks. To ensure that your orders are processed and delivered without delay, we kindly encourage you to place your orders before [具體的截止日期].
Placing your order now will not only secure your inventory but also provide you with a competitive edge in your market. With the pre-holiday rush, freight carriers may also experience delays, and by ordering early, we can work together to ensure timely delivery.
Our team is ready to support you in finalizing your requirements and answer any questions you may have. We value our partnership and look forward to helping you maintain a smooth and successful operation during this busy period.
Please do not hesitate to reach out for any assistance with your ordering process. We are here to ensure that your needs are met with the highest level of service.
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Subject: Final Reminder: Place Your Orders Now to Avoid Spring Festival Delays
As we rapidly approach our national Spring Festival holiday, I am writing to you with a gentle reminder about the upcoming production deadline.
The festival period will commence from [具體假期開始日期], during which our manufacturing facilities will be closed. We are committed to delivering your products on time, but to do so, we must receive your confirmed orders by [最后下單日期].
To facilitate a smooth transition and avoid any potential disruptions in supply, we encourage you to review your current stock levels and upcoming requirements. Your foresight in placing orders now will help ensure continuous availability of products for your valued customers.
We understand that planning ahead can be challenging, but our team is here to assist you every step of the way. Please let us know if there are any projects or orders we can expedite on your behalf before our holiday shutdown.
Thank you for your prompt attention to this matter, and we appreciate your understanding. We look forward to your orders and are excited to continue our fruitful cooperation in the coming year.
- 節(jié)日問候：向所有客戶發(fā)送節(jié)日問候和祝福，加強客戶關(guān)系。
- 團隊協(xié)作：與團隊成員做好春節(jié)期間的交接工作，確保有緊急聯(lián)系方式并分派值班人員處理可能發(fā)生的問題。
- 個人工作總結(jié)：完成個人的工作總結(jié)，計劃春節(jié)后的工作重點。
- 資料備份：對所有常用和可能用到的資料進行備份攜帶，以備假期內(nèi)需要。
- 信息的設(shè)置和更新：對照“To-Do List”認真檢查核對，確認各項細節(jié)都做了妥當處理。
外貿(mào)人放假前的To-Do List
為了防止一些客戶在春節(jié)假期時間發(fā)來詢盤或者其他的郵件，而你又不能及時處理，如果客戶沒有收到任何消息的回復，給客戶的體驗感會很不好，也可能會因此而丟單。所以在放假前一天，一定要在郵箱設(shè)置一個特殊的自動回復。
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1. Your mail is well received. Our CNY Holidays last from XXX to XXX. I will get back to you once coming back to work. For anything urgent, please text me on WeChat, WhatsApp or simply call me.
2. Please be informed that our office will be closed from XXX to XXX for the Chinese New Year Holiday. The business will resume from XXX. If you have any urgent support issue during holidays, please contact me at WhatsApp. Thanks for your kind understanding.
- 陪伴親人：辛苦了一整年，假期多陪伴自己的家人。讓勞頓了一年的心靈得到撫慰，會讓你更加堅定所有艱辛都是值得的，也會讓你更明白以后的日子需要更加努力！
- 值班安排：根據(jù)公司的安排輪流值班，處理緊急情況。
- 學習與提升：利用節(jié)假日的時間學習新知識，提高銷售技巧，準備春節(jié)復工后更加有效的工作。
- 節(jié)日生活分享：對于優(yōu)秀的外貿(mào)業(yè)務員而言，任何節(jié)日或者事件節(jié)點，都可以成為塑造完善個人立體形象的機會。
長假期間精心拍攝幾張闔家團圓的照片，配上溫暖人心的文字，分享在自己的社交媒體賬號里，既能毫無違和感的在客戶眼里加深良好印象，又能為自己“完整”“可信”的人物形象添磚加瓦。尤其對于B端外貿(mào)業(yè)務員來說，
最后務必要記住在春節(jié)期間，雖然國內(nèi)放假，但國外客戶仍可能在工作，且3月是海外采購高峰，因此提前催單、保持通訊暢通非常重要。
祝大家在春節(jié)前后都能一舉拿下大客戶大訂單！ 
