親愛的外貿(mào)伙伴們：
新春快樂！

爆竹聲漸遠(yuǎn)，奮斗正當(dāng)時(shí)。

新春新篇，外貿(mào)啟航

春節(jié)的鞭炮聲還在耳畔回響，喜慶的氛圍仍未完全消散，我們卻已迎來了新的征程。對(duì)于我們外貿(mào)人而言，春節(jié)假期的結(jié)束，意味著新一年外貿(mào)工作的正式啟航。

過去的春節(jié)，是團(tuán)圓的時(shí)刻，我們與家人圍坐，分享著過去一年的酸甜苦辣，享受著親情的溫暖。走親訪友間，歡聲笑語回蕩在大街小巷，傳遞著新春的祝福與喜悅。那些美味的年夜飯、精美的紅包，還有熱鬧的春晚，都成為了我們假期中最美好的回憶。

但此刻，我們抖擻精神，告別假期的慵懶，以全新的姿態(tài)回歸到外貿(mào)事業(yè)中。新的一年，國際市場(chǎng)充滿了無限的可能與挑戰(zhàn)，每一個(gè)訂單都像是一場(chǎng)新的戰(zhàn)役，每一次與客戶的溝通都是建立信任的橋梁。在這萬象更新的時(shí)刻，我們滿懷期待，期待在新的一年里，能夠拓展更多的海外市場(chǎng)，結(jié)識(shí)更多的合作伙伴，讓我們的外貿(mào)業(yè)務(wù)蒸蒸日上。

節(jié)后復(fù)工首日，這些事得趕緊做！

節(jié)后復(fù)工首日，千頭萬緒，每一項(xiàng)任務(wù)都關(guān)乎著新一年外貿(mào)業(yè)務(wù)的順利開展。下面這些關(guān)鍵事項(xiàng)，大家一定要抓緊落實(shí)。

1.安排假期中的訂單：經(jīng)過長時(shí)間的假期，部分客戶在假期中下了訂單的一定要第一時(shí)間逐一安排生產(chǎn)，避免假期本就擱置了幾天，由于個(gè)人疏忽生產(chǎn)無法及時(shí)安排而出現(xiàn)交期問題。

2.年前為交貨訂單進(jìn)度跟進(jìn)：年前訂單如果還未交貨，一定要在接貨回來跟進(jìn)相關(guān)部門的進(jìn)度，避免對(duì)應(yīng)同事在其他緊急訂單的催促下，節(jié)后疏漏了自己手里原先的訂單。

3.更新開工信息：精心準(zhǔn)備一份春節(jié)后首次群發(fā)的郵件或消息 ，向客戶致以真摯的新年問候，并提供公司的最新動(dòng)態(tài)。同時(shí)，在社交媒體上更新相關(guān)信息，展示充滿活力的企業(yè)文化和春節(jié)期間的精彩活動(dòng)，增加互動(dòng)和曝光率，讓客戶感受到我們的熱情與專業(yè)。比如在郵件中這樣表達(dá)：“Dear customers, the Spring Festival has passed, and we are excited to announce that our company officially resumed business on [5th-Feb-2025]. We sincerely thank you for your trust and support in the past year.”

社交媒體Facebook，Linkedin，Twitter（X），wechat上可以配上公司團(tuán)隊(duì)春節(jié)聚會(huì)的歡樂照片，再加上一段溫馨的文字：“Back to work with full energy after the Spring Festival! Looking forward to a great year of cooperation with you all.”

4.檢查回復(fù)郵件：

1）及時(shí)檢查和回復(fù)假期期間積累的客戶郵件，這些郵件可能包含新訂單查詢、產(chǎn)品問題咨詢或者合作事項(xiàng)等。特別記得把假期承諾過客戶第一時(shí)間跟同事確認(rèn)的細(xì)節(jié)反饋給客戶。比如：客戶在假期問你一個(gè)關(guān)于技術(shù)的問題，你當(dāng)時(shí)不知道怎么回，告訴客戶說，Let me check when I get back into office ,不要以為客戶目前沒問我們，這個(gè)事情就過去了，記得主動(dòng)詢問相關(guān)技術(shù)人員，反擊給客戶。

2）對(duì)郵件進(jìn)行分類處理，優(yōu)先回復(fù)緊急重要的郵件，確?？蛻舻膯栴}得到及時(shí)解決。比如對(duì)于客戶的訂單確認(rèn)郵件，回復(fù)時(shí)可以說：“Dear [Customer's Name], we have received your order confirmation. We are now processing it and will keep you updated on the progress.”

3）對(duì)于假期沒能及時(shí)回復(fù)的客戶，記得誠摯表達(dá)歉意，并及時(shí)處理回應(yīng)客戶的訴求。“Dear [Customer's Name], Sorry for my late reply.Since we just back from CNY holiday today,I just noticed your information,Please accept my sincere apology . We are now processing it and will keep you updated on the progress.”(記得加上當(dāng)時(shí)客戶郵件里的需求的對(duì)應(yīng)回復(fù)）

5.更新客戶信息：全面更新客戶聯(lián)系信息以及訂單狀態(tài)信息，這包括訂單的生產(chǎn)進(jìn)度、發(fā)貨日期、物流跟蹤情況等。

1）比如客戶 A 的訂單原本預(yù)計(jì)在 3 月 5 日發(fā)貨，在更新信息時(shí)發(fā)現(xiàn)生產(chǎn)進(jìn)度提前，可及時(shí)告知客戶：“Dear Mr./Ms. [Customer's Name], we are glad to inform you that the production of your order is ahead of schedule, and it will be shipped on [new date].”

2）比如某客戶的貨物放假前沒趕上最后一水船。你可以這樣通知：

“Dear Mr./Ms. [Customer's Name], we are glad to inform you that we have backed to work ,all of your goods have been on schedule ,we will discuss with forwarder and catch the latest boat. I will update the newest information to you.”

3)比如某客戶的貨物正在海上漂著，你可以說：“Dear xx, we have just back to office today, and I check the delivery for your last order:www.xxxxxx.... seams all is going good, hope you could receive soon.”(如果正在清關(guān)，可以說under custom clearance，如果還在運(yùn)輸，可以說still on the way.)

6.主動(dòng)聯(lián)系客戶：主動(dòng)出擊，聯(lián)系客戶了解新需求，確認(rèn)訂單細(xì)節(jié)，解決假期期間可能產(chǎn)生的任何問題或誤解。對(duì)于節(jié)前談好要打款但款項(xiàng)未到賬的客戶，可以委婉提醒：“Regarding the project we discussed before the holiday, we hope you can arrange the deposit as soon as possible. With a lot of orders in line, timely payment will ensure we can meet your required delivery time.”

A.喚醒記憶：巧用“春節(jié)共情”破冰
錯(cuò)誤示范：“我們已復(fù)工，請(qǐng)下單。”
? 高情商話術(shù)：

“Dear [xx], We have back from Chinese new year holidays I would like to share our Festival happiness here with you！[也可附上節(jié)日祝福]，春節(jié)期間，我們針對(duì)您曾咨詢的[產(chǎn)品]優(yōu)化了[具體功能]，附上測(cè)試視頻，期待您的反饋~”
?? 技巧點(diǎn)：關(guān)聯(lián)節(jié)日情感 + 拋出定制化價(jià)值

B.制造新年優(yōu)惠：用“開年優(yōu)惠”促成交

 復(fù)工福利：首單客戶享**“免費(fèi)樣品+物流補(bǔ)貼”**（限2月訂單）
話術(shù)公式：

“we just have a new policy that every customers have the right to try free samples for model XXXSX, and $200 freight coupon (as long as order amount >$5,000！”

D.年度洽談：用“開年政策”促?zèng)Q策

新年伊始，如果客戶能直接確認(rèn)年度訂單，豈不是一件非常美好的事情。

“If you have orders that is confirmed yearly, we shall offer you the cheapest price and as much as we could support. eg.: for all your yearly order confirmed in Feb. We will discuss new price with our raw material suppliers and CEO in bulk for you, we shall take all your color box cost(可以是其他利好的政策和優(yōu)惠） for yearly orders”

7.安排生產(chǎn)計(jì)劃：與生產(chǎn)部門緊密協(xié)調(diào)，重新安排生產(chǎn)進(jìn)度，確保訂單按時(shí)完成。尤其是在眾多同事手里都有訂單等著發(fā)貨的時(shí)候，非常考驗(yàn)外貿(mào)業(yè)務(wù)員的協(xié)調(diào)溝通能力。根據(jù)客戶訂單的緊急程度和生產(chǎn)能力，合理分配資源，制定詳細(xì)的生產(chǎn)時(shí)間表。

8.安排發(fā)貨：對(duì)于已經(jīng)完成生產(chǎn)的商品，及時(shí)安排發(fā)貨，與物流部門協(xié)調(diào)，確保商品順利送達(dá)客戶手中。提前與貨代溝通，預(yù)訂合適的艙位，準(zhǔn)備好報(bào)關(guān)所需的文件，保證貨物運(yùn)輸?shù)捻槙场?/p>

9.追蹤支付：確認(rèn)客戶清償年前的賬款或追蹤假期前后的付款情況，保證公司的現(xiàn)金流。建立支付追蹤表，對(duì)每一筆款項(xiàng)的支付情況進(jìn)行記錄和跟進(jìn)，對(duì)于逾期未支付的客戶，要及時(shí)溝通了解情況。

10.收集市場(chǎng)情報(bào)：收集和了解行業(yè)內(nèi)的動(dòng)態(tài)，包括競(jìng)爭(zhēng)對(duì)手的情況、新的市場(chǎng)需求、價(jià)格變動(dòng)等信息。關(guān)注行業(yè)新聞、參加線上研討會(huì)、分析市場(chǎng)報(bào)告，以便及時(shí)調(diào)整我們的業(yè)務(wù)策略。

11.商務(wù)跟進(jìn)：繼續(xù)跟進(jìn)潛在客戶，發(fā)出詢盤或者報(bào)價(jià)單，爭(zhēng)取實(shí)現(xiàn)新的銷售。對(duì)潛在客戶進(jìn)行分類，針對(duì)不同類型的客戶制定個(gè)性化的跟進(jìn)方案，提高轉(zhuǎn)化效率。

12.團(tuán)隊(duì)協(xié)調(diào)：與團(tuán)隊(duì)成員協(xié)調(diào)工作進(jìn)度，確定銷售策略和目標(biāo)計(jì)劃，為達(dá)成年度銷售目標(biāo)打下基礎(chǔ)。召開團(tuán)隊(duì)會(huì)議，分享各自的工作進(jìn)展和遇到的問題，共同探討解決方案，凝聚團(tuán)隊(duì)力量。

13.報(bào)告準(zhǔn)備：根據(jù)需要撰寫假期銷售數(shù)據(jù)和市場(chǎng)狀況的報(bào)告，為管理層提供參考。報(bào)告內(nèi)容要詳實(shí)準(zhǔn)確，包括銷售業(yè)績(jī)、客戶反饋、市場(chǎng)趨勢(shì)等方面，為公司的決策提供有力依據(jù)。

14.設(shè)定個(gè)人計(jì)劃：設(shè)定個(gè)人短期和長期工作目標(biāo)，包括銷售目標(biāo)、客戶服務(wù)提升計(jì)劃等。將大目標(biāo)分解為小目標(biāo)，制定具體的行動(dòng)計(jì)劃，定期對(duì)目標(biāo)的完成情況進(jìn)行評(píng)估和調(diào)整。分析自己過往的優(yōu)劣勢(shì)，安排新一年的學(xué)習(xí)成長計(jì)劃?？朔约哼^去一年不好的工作生活習(xí)慣。調(diào)整最佳的心態(tài)應(yīng)對(duì)新的一年。

新年里，我們也愿意與大家一起成長

以更專業(yè)的面貌去面對(duì)我們的客戶

當(dāng)然，開工的第一個(gè)星期，開工通知是在合適不過了。

給客戶的開工通知，這樣寫就對(duì)了！

給客戶發(fā)送開工通知，可是節(jié)后復(fù)工的關(guān)鍵一環(huán)，它不僅是告知客戶我們恢復(fù)營業(yè)，更是一次展示我們專業(yè)與熱情，維護(hù)客戶關(guān)系，尋求新合作機(jī)會(huì)的絕佳契機(jī)。下面就來詳細(xì)說說，開工通知該怎么寫。

內(nèi)容要點(diǎn)

1.誠摯問候：郵件開頭，先向客戶表達(dá)真摯的新年祝福，例如 “Hope this email finds you well and that you had a wonderful start to the new year.” 讓客戶感受到我們的友好與關(guān)懷，瞬間拉近彼此的距離 。

2.告知開工：清晰明確地告知客戶公司已經(jīng)開工，恢復(fù)正常運(yùn)營?？梢允褂?“We are pleased to inform you that our company has resumed operations after the Chinese New Year holiday.” 這樣正式的表達(dá)方式，讓客戶一目了然。

3.訂單進(jìn)度更新：對(duì)于已下單客戶，提供訂單的最新進(jìn)展情況，如 “Your order is currently in the production stage, and we expect it to be completed by [具體日期]. We will keep you updated on any further developments.” 讓客戶時(shí)刻了解他們所關(guān)心的訂單狀態(tài)，增加客戶的信任感。對(duì)于節(jié)前談好要打款但款項(xiàng)未到賬的客戶，則可以委婉提醒，如 “Regarding the project we discussed before the holiday, we hope you can arrange the deposit as soon as possible. With a lot of orders in line, timely payment will ensure we can meet your required delivery time.”

4.業(yè)務(wù)介紹與推廣：提及公司的業(yè)務(wù)優(yōu)勢(shì)、新產(chǎn)品或新服務(wù)，以及近期的優(yōu)惠活動(dòng)等，吸引客戶的興趣。例如 “We have newly developed [product name], which has [list the advantages]. Also, to celebrate the new year, we are offering a special discount of [X]% on all orders placed within the next [X] days.”

5.表達(dá)期待合作：結(jié)尾處表達(dá)對(duì)未來合作的期待，如 “We look forward to working with you in the new year and achieving more business success together.” 增強(qiáng)與客戶繼續(xù)合作的意愿。

寫作方式

1.語言簡(jiǎn)潔明了：避免使用過于復(fù)雜的句子結(jié)構(gòu)和生僻詞匯，確?？蛻裟軌蜉p松理解郵件內(nèi)容。使用簡(jiǎn)單直接的語言表達(dá)核心信息，讓客戶在短時(shí)間內(nèi)獲取關(guān)鍵要點(diǎn)。

2.格式規(guī)范：遵循商務(wù)郵件的格式規(guī)范，包括正確的稱呼、清晰的主題、恰當(dāng)?shù)亩温鋭澐趾驼降穆淇?。例如：主題簡(jiǎn)短準(zhǔn)確地概括郵件主旨，如 “Resumption of Operations after Chinese New Year” 或 “New Year, New Business - We' re Open!”；稱呼使用 “Dear [客戶姓名]” 等正式稱呼，如果不確定客戶姓名，可以用 “Dear Sir/Madam”；落款包含你的姓名、職位、公司名稱、聯(lián)系方式等，如 “Best regards, [Your Name], [Your Position], [Company Name], Tel: [Your Phone Number], Email: [Your Email Address]” 。

3.內(nèi)容邏輯清晰：按照問候 - 開工告知 - 訂單 / 業(yè)務(wù)相關(guān) - 期待合作的順序組織內(nèi)容，使郵件層次分明，便于客戶閱讀和理解。

發(fā)送方式

1.電子郵件：這是最常用且正式的方式。通過專業(yè)的企業(yè)郵箱發(fā)送，能體現(xiàn)公司的專業(yè)性和規(guī)范性。郵件內(nèi)容可以詳細(xì)闡述各項(xiàng)信息，還可以添加附件，如產(chǎn)品目錄、報(bào)價(jià)單等供客戶參考 。

2.即時(shí)通訊工具：對(duì)于經(jīng)常使用 WhatsApp、Skype 等即時(shí)通訊工具溝通的客戶，可以同時(shí)在這些平臺(tái)上發(fā)送簡(jiǎn)短的開工通知，如 “Hi! Just to let you know we' re back to work after the Chinese New Year. Looking forward to chatting with you!” 以便客戶能更及時(shí)地收到消息。但要注意語言簡(jiǎn)潔，避免過于冗長的表述。

發(fā)送最佳時(shí)間

雖然我們做的是外貿(mào)，但有部分采購是中國人，所以春節(jié)假期結(jié)束后的第一個(gè)工作日的上午是比較好的發(fā)送時(shí)間，上午 9 - 11 點(diǎn)發(fā)送較為合適。這個(gè)時(shí)間段客戶通常已經(jīng)開始工作，查看郵件和消息的頻率較高，能夠及時(shí)看到你的通知。同時(shí)，如果客戶是國外的，避免在客戶當(dāng)?shù)氐墓?jié)假日或休息時(shí)間發(fā)送，以免被忽略。我們可以根據(jù)不同客戶所在地區(qū)的時(shí)差，合理安排發(fā)送時(shí)間，確保通知能在客戶工作時(shí)間內(nèi)送達(dá) 。

優(yōu)質(zhì)開工通知郵件模板大放送

模板一：簡(jiǎn)潔商務(wù)風(fēng)

Subject: Business Resumption Notice after Chinese New Year

Dear [Client's Name],

Hope this email finds you well.

The Chinese New Year has passed, and we are excited to announce that our company officially resumed business on [開工日期]. We sincerely thank you for your trust and support in the past year. As we step into the new year, we are committed to providing you with more professional services and high - quality products.

If you have any new requirements or projects in mind, please feel free to let us know. We are looking forward to collaborating with you to achieve greater success in the new year.

Wish you a prosperous and fulfilling new year!

Best regards,

[Your Name]

[Your Company Name]

[Contact Information]

模板二：親切友好風(fēng)

Subject: Back to Business - [Your Company Name] Resumes Operation

Dear Valued Customer,

Happy New Year!

We are pleased to inform you that after the wonderful Chinese New Year holiday, our company has resumed normal business operations since [開工日期].

During this new year, we will continue to focus on product innovation and service improvement to meet your diverse needs. If you have any questions regarding our existing orders or are interested in new products, our team is standing by to assist you.

We are looking forward to a more fruitful cooperation with you in the new year.

Best wishes,

[Your Name]

[Your Position]

[Your Company Name]

[Contact Details]

模板三：熱情洋溢風(fēng)

Subject: Resumption of Business after Chinese New Year Celebration

Dear [Client's Name],

How time flies! The Chinese New Year has come and gone, and now we are back to work, full of energy and enthusiasm. Our company officially started operations again on [開工日期].

May this new year bring you abundant business opportunities and great success!

Warm regards,

[Your Name]

[Your Company Name]

[Your Contact Information]

不同階段客戶的跟進(jìn)策略

已下單客戶

1.進(jìn)度溝通：在開工后的第一時(shí)間，向客戶詳細(xì)介紹訂單的生產(chǎn)進(jìn)度安排，包括原材料采購情況、生產(chǎn)流程的開始時(shí)間和預(yù)計(jì)完成時(shí)間等。例如，“Dear [Client's Name], we are pleased to inform you that the production of your order has started smoothly. The raw materials have been procured, and we expect the production to be completed by [具體日期].” 并定期通過郵件或即時(shí)通訊工具向客戶更新進(jìn)度，如每周發(fā)送一次進(jìn)度報(bào)告，讓客戶隨時(shí)掌握訂單動(dòng)態(tài)。

2.質(zhì)量保障：強(qiáng)調(diào)公司對(duì)產(chǎn)品質(zhì)量的嚴(yán)格把控，分享質(zhì)量檢測(cè)環(huán)節(jié)的標(biāo)準(zhǔn)和流程，如 “Our quality inspection team conducts multiple - stage inspections during the production process. Each product will go through [number] inspections to ensure it meets the highest quality standards.” 如有必要，可提供質(zhì)量檢測(cè)報(bào)告或相關(guān)認(rèn)證文件，增強(qiáng)客戶對(duì)產(chǎn)品質(zhì)量的信心。

3.問題解決：主動(dòng)詢問客戶是否有任何疑問或擔(dān)憂，對(duì)于客戶提出的問題，及時(shí)給予準(zhǔn)確、詳細(xì)的解答。如客戶對(duì)產(chǎn)品的某個(gè)細(xì)節(jié)有疑問，立即安排專業(yè)技術(shù)人員與客戶溝通，提供清晰的解釋和解決方案。

新開發(fā)客戶

1.建立聯(lián)系：以春節(jié)開工為契機(jī)，向新開發(fā)客戶發(fā)送熱情的問候和開工通知，介紹公司的基本情況、業(yè)務(wù)范圍和優(yōu)勢(shì)產(chǎn)品，如 “Dear [New Client's Name], I hope this email finds you well. We are excited to start the new year and would like to introduce our company to you. We specialize in [product category] and have been providing high - quality products and services to customers around the world for [number of years].” 隨信附上公司的產(chǎn)品目錄、成功案例等資料，讓客戶對(duì)公司有更全面的了解。

2.了解需求：通過電話、郵件或在線會(huì)議等方式，與客戶深入溝通，了解他們的具體需求和痛點(diǎn)，如 “During our conversation, I'd like to know more about your business requirements. Are you currently looking for [specific product features or solutions]?” 根據(jù)客戶需求，提供針對(duì)性的產(chǎn)品推薦和解決方案，展示公司的專業(yè)能力和服務(wù)意識(shí)。

3.提供價(jià)值：分享行業(yè)內(nèi)的最新動(dòng)態(tài)、市場(chǎng)趨勢(shì)和實(shí)用的解決方案，為客戶提供有價(jià)值的信息，如 “Recently, there have been some new trends in the [industry name] industry. We have analyzed these trends and believe they may have an impact on your business. Here are some suggestions on how to adapt...” 邀請(qǐng)客戶參加公司舉辦的線上研討會(huì)、產(chǎn)品發(fā)布會(huì)等活動(dòng)，增加客戶對(duì)公司的關(guān)注度和參與度。

合作過當(dāng)前沒有訂單的客戶

1.回顧合作：向客戶發(fā)送新年祝福和開工通知的同時(shí)，回顧過去合作的美好經(jīng)歷和取得的成果，如 “Dear [Previous Client's Name], As we start the new year, I can't help but look back on the great cooperation we had in the past. The [project name] we worked on together was a great success, and we really appreciate your trust and support.” 表達(dá)對(duì)過去合作的感謝，讓客戶感受到公司的感恩之情。

2.了解近況：詢問客戶目前的業(yè)務(wù)狀況，是否有新的項(xiàng)目或需求，如 “How is your business going recently? Are there any new projects or plans that we can be a part of?” 展示公司對(duì)客戶的持續(xù)關(guān)注，讓客戶感受到公司不僅僅是關(guān)注訂單，更關(guān)心客戶的業(yè)務(wù)發(fā)展。

3.提供優(yōu)惠：為了吸引客戶再次合作，可提供一些專屬的優(yōu)惠政策或特別的合作方案，如 “To show our sincerity for future cooperation, we are offering a special discount of [X]% on our products for you this time. Also, we can customize a cooperation plan according to your specific needs.” 突出優(yōu)惠的時(shí)效性和獨(dú)特性，激發(fā)客戶的合作興趣。

攜手共進(jìn)，外貿(mào)新程

新的一年，外貿(mào)的征程已然開啟。這一路上，有機(jī)遇的曙光在前，也有挑戰(zhàn)的荊棘叢生。但只要我們積極行動(dòng)起來，與客戶緊密攜手，就沒有跨不過的難關(guān)。讓我們滿懷信心與熱情，為新一年的外貿(mào)業(yè)務(wù)全力以赴，創(chuàng)造更多的輝煌！ 期待大家在評(píng)論區(qū)分享自己的復(fù)工計(jì)劃和目標(biāo)，也歡迎轉(zhuǎn)發(fā)這篇文章，讓更多外貿(mào)人一起加油鼓勁！