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我用4封郵件撬走了一個同行的大客戶(內(nèi)容解密)

我用4封郵件撬走了一個同行的大客戶(內(nèi)容解密) 外貿(mào)充電站
2025-04-21
316
導(dǎo)讀:通過這個連續(xù)且有策略的過程,你不僅能夠展示你的產(chǎn)品優(yōu)勢,還能建立起信任,最終贏得客戶的青睞和合作。
如我以前曾說過的:在現(xiàn)實市場里,行業(yè)的優(yōu)質(zhì)采購商都會有自己穩(wěn)定的供應(yīng)商。那么對于外貿(mào)人來說,學(xué)會撬動同行的客戶,能夠搶走同行的訂單,是自己在當(dāng)下競爭環(huán)境里生存發(fā)展的重要手段。同時,當(dāng)你理解和具備了這一思維和能力,就能夠幫助你更好的守住自己的老客戶。
話不多述,進(jìn)入今天的實戰(zhàn)主題:解密從同行手里搶走客戶的方法和實際操作中的郵件模板。

開發(fā)同行客戶的總體框架及方法:

1. 市場調(diào)研和客戶分析
- 使用市場調(diào)研工具了解競爭對手的客戶組成。
- 分析客戶的興趣、需求和痛點。
- 識別競爭對手的弱點,例如產(chǎn)品質(zhì)量、價格、服務(wù)、交貨時間等。
2. 構(gòu)建獨(dú)特的價值主張
- 提供超出競爭對手的優(yōu)質(zhì)服務(wù)或產(chǎn)品。
- 確保你的產(chǎn)品或服務(wù)有明顯的優(yōu)勢,可以通過質(zhì)量、價格、售后服務(wù)等方面體現(xiàn)。
3. 直接接觸潛在客戶
- 使用、郵件、電話等直接聯(lián)系潛在客戶。
- 了解客戶當(dāng)前的供應(yīng)商情況和痛點,提供解決方案。
4. 建立信任關(guān)系和聲譽(yù)
- 在客戶面前展示你的能力和可靠性。
- 提供免費(fèi)樣品或試用期,讓客戶先體驗。
5. 長期跟進(jìn)
- 保持定期的溝通,尊重客戶的時間和決定。
- 不斷提供行業(yè)資訊和市場動向,展現(xiàn)專業(yè)性和熱情。

開發(fā)同行客戶的實例及郵件示例

假設(shè)你是銷售紡織產(chǎn)品的公司,要從同行A手中爭取客戶B,以下是詳細(xì)的跟進(jìn)過程和郵件示例。
步驟1:市場調(diào)研和客戶分析
通過找到客戶B,并分析該公司的背景資料,例如他們主要采購的產(chǎn)品種類、目前的供應(yīng)商,以及他們存在的痛點和需求。
步驟2:構(gòu)建獨(dú)特的價值主張
設(shè)定你的價值主張,例如:
- 更高的產(chǎn)品質(zhì)量。
- 更具競爭力的價格。
- 更快的交貨周期。
- 更完善的售后服務(wù)。
步驟3:第一次聯(lián)系
郵件示例1:初次聯(lián)系
Subject: Exploring Potential Collaboration - High-Quality Textiles from [Your Company Name]
 
Dear [Customer Name],
 
I hope this email finds you well. My name is [Your Name], and I am with [Your Company Name], a leading manufacturer and supplier in the textile industry. We have been providing top-notch textiles to various companies worldwide and have built a reputation for quality and reliability.
 
I recently came across [Customer Company Name] and was impressed by your portfolio. I believe that our high-quality textiles can add great value to your product line. I'd love the opportunity to discuss how we can potentially collaborate and meet your specific textile needs.
 
Would you be available for a brief call next week to explore this further? 
 
Please let me know a convenient time, and I will arrange the details.
 
Thank you, and I look forward to the possibility of working together.
 
Best regards,
[Your Full Name]
 
[Your Position]
 
[Your Contact Information]
 
[Your Company Website]
步驟4:詳細(xì)溝通和提供解決方案
郵件示例2:提供解決方案
 
Subject: Tailored Solutions for Your Textile Needs - [Your Company Name]
 
Dear [Customer Name],
 
Thank you for taking the time to speak with me recently. It was a pleasure to learn more about [Customer Company Name] and your needs in the textile sector.
 
Based on our discussion, I’ve tailored a proposal that highlights how [Your Company Name] can address the specific challenges and requirements you currently face:
 
1. Higher Quality Assurance: Our products undergo rigorous quality checks to ensure they meet the highest standards.
 
2. Competitive Pricing: We offer competitive rates without compromising on quality.
 
3. Faster Delivery: Our efficient logistics system allows us to promise quicker turnaround times.
 
4. Superior Customer Service: We provide dedicated after-sales support to ensure your satisfaction.
 
I’ve attached a detailed proposal and some samples of our products for your review. I am confident that our solutions will meet your needs and exceed your expectations.
 
Would you have some time later this week to go over the proposal in detail? I’d be happy to answer any questions you may have and discuss the next steps.
 
Looking forward to your positive response.
 
Best regards,
 
[Your Full Name]
 
[Your Position]
[Your Contact Information]
 
[Your Company Website]
步驟5:提供樣品和信任保障
郵件示例3:提供樣品和試用
 
Subject: Sample Dispatch & Trial Run - [Your Company Name]
 
Dear [Customer Name],
I hope this message finds you well. As part of our commitment to ensuring quality and customer satisfaction, I am pleased to inform you that we have dispatched a set of sample textiles based on our previous discussions.
 
We understand that choosing a new supplier is a significant decision, and we want you to have complete confidence in our products. These samples should reach you by [expected date], and we encourage you to evaluate them thoroughly.
 
Additionally, we are offering a trial run, where you can place a small order to test our product's performance in your production cycle. This trial is completely risk-free and comes with our full support.
 
Please let me know if there are particular aspects of the samples you would like us to focus on or any additional information you may need.
 
Looking forward to hearing your thoughts.
Best regards,
 
[Your Full Name]
 
[Your Position]
 
[Your Contact Information]
 
[Your Company Website]
步驟6:長期跟進(jìn)
郵件示例4:長期跟進(jìn)和行業(yè)資訊
Subject: Industry Insights and Continued Support - [Your Company Name]
Dear [Customer Name],
I hope all is well with you. I wanted to share some recent trends and insights in the textile industry that might be of interest to [Customer Company Name]. Understanding the latest market shifts can be valuable for making informed business decisions.
 
[Insert relevant industry information, trends, and news.]
 
Furthermore, I wanted to check in and see how you are finding the samples and trial run. Your feedback is crucial to us, and we strive to continuously improve our products and services to meet your needs.
 
Please feel free to reach out if you have any questions or require additional information. We are here to support you in any way we can.
 
Looking forward to your feedback.
 
Best regards,
[Your Full Name]
[Your Position]
 
[Your Contact Information]
 
[Your Company Website]
通過這個連續(xù)且有策略的過程,你不僅能夠展示你的產(chǎn)品優(yōu)勢,還能建立起信任,最終贏得客戶的青睞和合作。
這些郵件示例提供了一個與客戶溝通的全面框架,在實際應(yīng)用過程中,應(yīng)根據(jù)具體情況進(jìn)行調(diào)整和應(yīng)用。千萬不要生搬硬套,分享是為了幫助對思維的拓展和節(jié)奏的參考。
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