【跨境電商平臺動態(tài)】

??亞馬遜在英國市場正式推出快速配送服務Amazon Now，該服務承諾在約30分鐘或更短時間內，將數(shù)千種生鮮雜貨和生活必需品送貨上門。目前，該服務正在倫敦的部分區(qū)域進行測試。亞馬遜表示，隨著公司不斷強化其“快速電商”業(yè)務，計劃在“未來幾個月內”將該業(yè)務拓展至英國更多地區(qū)。

??據(jù)FTI Consulting發(fā)布的報告，巴西電商市場在2025年實現(xiàn)銷售額3810億雷亞爾（約合人民幣4941億元），同比增長11.8%，明顯高于全球8.4%的平均增速，電商銷售在巴西零售總額中的占比從8.62%提升至9.03%，數(shù)字渠道消費的重要性持續(xù)增強。

??TikTok近日推出獨立的短劇平臺PineDrama，該應用已在美國和巴西上線，專注于提供每集60至90秒的系列短視頻內容。用戶可使用原有TikTok賬號登錄，免費觀看各類 不同題材的短劇，該應用還支持觀看進度管理。

[Cross-border E-commerce Platform News]

?? Amazon has officially launched Amazon Now, a fast delivery service in the UK market, which promises to deliver thousands of fresh groceries and essentials to customers' doorsteps in about 30 minutes or less. Currently, the service is being tested in some areas of London. Amazon stated that as the company continues to strengthen its "fast e-commerce" business, it plans to expand the service to more regions in the UK "in the coming months".

?? According to a report released by FTI Consulting, the Brazilian e-commerce market achieved sales of R$381 billion (approximately RMB 494.1 billion) in 2025, representing a year-on-year increase of 11.8%, significantly higher than the global average growth rate of 8.4%. The proportion of e-commerce sales in Brazil's total retail sales increased from 8.62% to 9.03%, indicating the continued increasing importance of digital channel consumption.

?? TikTok recently launched its standalone short drama platform, PineDrama, which has been launched in the United States and Brazil. It focuses on providing series of short video content with each episode lasting from 60 to 90 seconds. Users can log in with their existing TikTok accounts to watch various short dramas with different themes for free, and the app also supports viewing progress management.