2月12日，智拓盛通第21期跨境電商選品會暨供應鏈創(chuàng)新合作交流活動（以下簡稱“交流會”），與匯博商學院完成戰(zhàn)略合作對接。一個是累計服務企業(yè)超3000家、深耕西北人才培養(yǎng)的教育機構(gòu)，一個是專注品牌出海、跨境電商的專業(yè)服務平臺，雙方用三小時，聊透一個問題：當西北本土企業(yè)想要品牌出海時，誰能幫他們真正邁出那一步？

外界合作看的是資源置換，智拓盛通合作看的是能力拼圖，企業(yè)不缺產(chǎn)品、不缺產(chǎn)能，缺的是把產(chǎn)品賣向全球的系統(tǒng)方法。有人卡在選品，不知道什么樣的貨能跑通；有人卡在物流，算不清跨境頭程成本；有人甚至連亞馬遜和TikTok Shop的流量邏輯還沒摸透……而這些恰恰是智拓盛通與多家企業(yè)陪跑下來，最擅長補齊的短板！你們負責把企業(yè)帶出門，我們負責把企業(yè)帶出海～

交流會已持續(xù)舉辦20期，每周一場，每場切換一個產(chǎn)業(yè)帶、一批產(chǎn)品。從銅川香菇到秦嶺富硒水，從植提到鮮切花……智拓盛通越來越確信：西北從來不缺好貨，缺的是把好產(chǎn)品變成好商品的全盤能力，讓中國制造走向全球品牌的路上。

Issue 21 | Building a Service Platform from 0 to 1 for Northwest Enterprises Going Global

On February 12th, the 21st Cross border E-commerce Product Selection Conference and Supply Chain Innovation Cooperation Exchange Event (hereinafter referred to as the "Exchange Conference") of Zhituo Shengtong completed strategic cooperation docking with Huibo Business School. One is an educational institution that has served over 3000 enterprises and is deeply involved in talent cultivation in Northwest China. The other is a professional service platform that focuses on brand going global and cross-border e-commerce. In three hours, the two sides discussed a question: when local enterprises in Northwest China want to go global with their brands, who can help them take that step?

External cooperation focuses on resource exchange, while Zhituo Shengtong cooperation focuses on capability puzzle. Enterprises do not lack products or production capacity, but rather a systematic approach to selling products globally. Someone is stuck in product selection and doesn't know what kind of goods can run smoothly; Someone is stuck in logistics and cannot calculate the cost of cross-border first leg; Some people haven't even figured out the traffic logic of Amazon and TikTok Shop yet... and these are precisely the shortcomings that Zhituo Shengtong is best at filling with multiple companies! You are responsible for taking the enterprise out of the house, while we are responsible for taking the enterprise out to sea.

The exchange meeting has been held continuously for 20 sessions, once a week, with each session switching to an industry belt and a batch of products. From Tongchuan shiitake mushrooms to Qinling selenium rich water, from planting to fresh cut flowers... Zhituo Shengtong is increasingly convinced that there is never a shortage of good products in Northwest China. What is lacking is the overall ability to turn good products into good goods, and to make Chinese manufacturing a global brand.